As CCO at Mission Decisions, Tim leads the commercial side of the business - covering strategy, business development, sales, marketing, and customer relationships. His focus is on making sure our AI and analytics capabilities are understood, trusted, and integrated where they make the most difference - especially in Defence.

This means everything from shaping our market position and messaging, to working closely with partners, clients, and stakeholders across Government and industry. Tim helps connect our technical team to real-world problems, turning capability into contracts and proof-of-concepts into sustainable growth.

People buy from people and Tim’s edge isn’t just strategy or delivery; he speaks human fluently and builds rapport fast. In a world of AI hype, listening well and communicating with clarity counts. 

Keeper of the Cog. Obeyer of Rule V. Tim will to guide the uninitiated (in AI and on the bike!).